Definition

The obvious-in-retrospect trap that everyone falls into despite numerous warnings and past victims. It's the business equivalent of a concealed hole in the ground, except it's usually labeled 'Best Practice' or 'Industry Standard.' Pitfalls are most dangerous because they look like reasonable decisions until you're already stuck at the bottom wondering how you missed all the red flags.

Example Usage

The consultant warned us about the classic startup pitfall of premature scaling, but we were too busy hiring our tenth VP to listen.

Source: Merriam-Webster via Free Dictionary API

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See “pitfall” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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