hallway testing

Definition

Impromptu user research conducted by grabbing random people in office hallways to review creative or test functionality. The lazy marketer's focus group.

Example Usage

We did hallway testing on the new landing page by ambushing Karen from accounting—she hated it, but she hates everything.

Origin

User experience and product development methodology

Source: Product marketing and UX research terminology

Related Terms

Beginner

pay per click

An advertising model where advertisers pay a fee each time their ad is clicked, commonly used in search engine marketing. Abbreviated PPC, it's a system where you literally pay for attention one click at a time.

📣 Marketing / Advertising

Intermediate

Segmentation

The practice of dividing your audience into groups based on shared characteristics so you can send them slightly different versions of the same spam. It makes marketers feel like scientists even though most segments end up being "people who bought stuff" and "people who didn't."

📣 Marketing / Advertising

Beginner

kickback creative

Ad content rejected by legal, compliance, or clients and sent back for revision. Usually featuring claims too good to be true because they literally are.

📣 Marketing / Advertising

Intermediate

below the line

Direct, targeted promotional activities like direct mail, point-of-sale, sponsorships, and digital marketing that engage specific audiences rather than mass markets. It's precision marketing as opposed to shouting into the void.

📣 Marketing / Advertising

Advanced

psychographic segmentation

Dividing audiences based on psychological attributes like values, attitudes, interests, and lifestyles rather than just demographics. It's the difference between targeting '35-year-old males' and 'anxiety-ridden millennials seeking validation through consumer choices.'

📣 Marketing / Advertising

Intermediate

SERP

Search Engine Results Page, the digital battlefield where websites fight for the top position like gladiators in a colosseum run by Google. The first page is prime real estate, and the second page is where websites go to die in obscurity.

📣 Marketing / Advertising

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