Definition
The reputation and image a company cultivates as a place to work, usually involving glossy marketing that bears little resemblance to actual employee experience. It's catfishing for recruitment.
Example Usage
Our employer branding shows diverse employees laughing in modern offices, but we're all remote workers suffering through outdated systems in our pajamas.
Origin
Coined in the 1990s by Simon Barrow and Tim Ambler as businesses recognized the need to market themselves to talent
Fun Fact
Companies spend millions on employer branding while ignoring Glassdoor reviews from actual employees that contradict their carefully crafted image.
Source: Talent acquisition and recruitment marketing
Related Terms
Translate This Term
See “employer branding” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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