display network

Definition

A collection of websites, apps, and videos where your banner ads can appear, giving you access to millions of placements ranging from premium publishers to extremely questionable mobile games. It's the democratization of ad placement, for better or worse.

Example Usage

Our display network campaign achieved massive reach, though we're not sure 'appearing on 10,000 random websites' is the brand association we wanted.

Origin

Google Display Network launched in 2003, expanding beyond search to websites and apps

Fun Fact

The Google Display Network reaches over 90% of internet users worldwide, meaning your ads can follow people literally anywhere they go online.

Source: Display advertising infrastructure

Related Terms

Intermediate

sentiment analysis

Using natural language processing to determine whether customer feedback, social mentions, or reviews express positive, negative, or neutral opinions about your brand. It's teaching computers to detect sarcasm, which goes about as well as you'd expect.

📣 Marketing / Advertising

Beginner

burner email

A temporary, disposable email address users create to access gated content without sharing their real contact information. The digital equivalent of giving a fake phone number at a bar.

📣 Marketing / Advertising

Intermediate

sequential messaging

Delivering ads in a specific order to tell a story or build a narrative over time. Because apparently one interruption isn't enough—you need a whole series.

📣 Marketing / Advertising

Beginner

segments

In marketing, the practice of dividing your audience into smaller groups based on demographics, behavior, or psychographics so you can target them with laser precision. It's like organizing your contacts into friend groups, except way more invasive and profitable. The more segments you have, the more you can pretend you understand human behavior.

📣 Marketing / Advertising

Advanced

zero-party data

Information that customers intentionally and proactively share with a brand, such as preferences, purchase intentions, or personal context. It's the data people actually give you, as opposed to the data you creepily collect.

📣 Marketing / Advertising

Beginner

split testing

The practice of comparing two versions of marketing content by showing each to separate audience segments to determine which performs better. It's the scientific method applied to banner ads and subject lines.

📣 Marketing / Advertising

Translate This Term

See “display network” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on X Share on Facebook Share on LinkedIn

Discover a Term

Beginner

ictrn

I can't talk right now...