Definition

A physical advertising placard used to display products or promotions in retail environments, back when 'going viral' meant your display was visible from multiple aisles. The analog ancestor of today's digital signage, typically featuring aggressive fonts and starburst shapes screaming about sales. Still surprisingly effective at catching the attention of customers who've developed immunity to banner ads.

Example Usage

The intern spent three hours arranging showcards around the store, achieving perfect symmetry that customers immediately ignored.

Source: Retail and advertising terminology

Related Terms

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clickthrough

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pre-roll ad

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conquesting

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See “showcard” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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