Definition

The art of making people feel feelings about your logo, transforming generic products into lifestyle choices through strategic manipulation of colors, fonts, and emotions. The marketing discipline that convinces consumers that one virtually identical product is worth three times more than another because of its 'story.' Involves millions of dollars to answer the question: 'But what's our vibe?'

Example Usage

The startup spent six months on branding before they had a working product, perfecting their color palette while their competitors captured the market.

Source: Marketing terminology

Related Terms

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dog and pony show

An elaborate marketing presentation or product demo designed more to impress than inform, typically involving excessive showmanship. Substance optional, theatrics mandatory.

📣 Marketing / Advertising
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Influencer

A person with a large social media following who gets paid to pretend they organically discovered your protein powder. The modern equivalent of a billboard, except billboards don't have existential crises about their engagement rates.

📣 Marketing / Advertising
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post-testing

Research conducted after a campaign runs to measure effectiveness and extract learnings. The marketing equivalent of an autopsy, but hopefully with better news.

📣 Marketing / Advertising
Intermediate

Remarketing

Showing ads to people who have already visited your website, because apparently the first impression wasn't creepy enough. It's the digital equivalent of a store clerk following you home and taping their business card to your front door.

📣 Marketing / Advertising
Beginner

cost per thousand

The cost to deliver 1,000 ad impressions, abbreviated as CPM where 'M' is the Roman numeral for 1,000 because marketing loves needlessly confusing acronyms. It's the pricing model that treats eyeballs as commodities.

📣 Marketing / Advertising
Beginner

cross-selling

Suggesting complementary products to customers based on what they're already purchasing. It's the retail equivalent of being a helpful friend, if that friend worked on commission.

📣 Marketing / Advertising

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See “branding” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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