bikini shot

Definition

A data visualization or report that shows just enough information to be tantalizing but hides the important details. Reveals the appealing parts while covering up the ugly truth.

Example Usage

This dashboard is just a bikini shot—it shows growing traffic but conveniently omits our plummeting conversion rate.

Origin

Marketing analytics slang, circa 2000s

Source: Data analytics and marketing reporting terminology

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growth hacker

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cookie stuffing

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TSRH

This s**t right here...