Definition

The science of figuring out which marketing channel deserves credit for a sale, which is basically like five people arguing over who actually scored the goal. Every team claims they were the crucial touchpoint, and nobody can prove otherwise.

Example Usage

"Our attribution model says the sale came from an email sent six months ago. The sales team says it was their cold call. The truth? The customer just Googled us."

Related Terms

Beginner

customer retention rate

The percentage of customers who continue doing business with you over a specific period, revealing whether your product is good or your churn is just temporarily delayed. The metric that determines if you're running a business or a leaky bucket.

📣 Marketing / Advertising
Beginner

inbound marketing

Attracting customers through valuable content and experiences rather than interrupting them with ads, based on the revolutionary concept that people prefer being helpful to being sold to. It's content marketing with better branding, coined by HubSpot to sell software.

📣 Marketing / Advertising
Intermediate

marketing automation platform

Software that automatically sends emails, scores leads, and nurtures prospects based on behavioral triggers, allowing marketers to annoy people at scale without manual effort. It's how brands pretend mass communication is personalized.

📣 Marketing / Advertising
Intermediate

merchandising

The art and science of promoting product sales through strategic in-store presentation, placement, and marketing activities—basically making stuff look so good you forget you don't need it. This retail wizardry combines psychology, aesthetics, and logistics to maximize revenue per square foot while creating an irresistible shopping experience. When done well, you walk in for milk and leave with a cart full of impulse purchases.

📣 Marketing / Advertising
Beginner

pay per click

An advertising model where advertisers pay a fee each time their ad is clicked, commonly used in search engine marketing. Abbreviated PPC, it's a system where you literally pay for attention one click at a time.

📣 Marketing / Advertising
Intermediate

top of mind awareness

The first brand that comes to mind when a consumer thinks of a particular product category. It's the ultimate marketing achievement: occupying mental real estate rent-free.

📣 Marketing / Advertising

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