zombie account

Definition

A customer account that's technically active but generates no revenue or engagement, cluttering your metrics like digital dead weight. They're not users, they're ghosts.

Example Usage

Half their million 'active users' were zombie accounts that hadn't logged in since 2019.

Source: Digital marketing and user analytics

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See “zombie account” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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