White glove

Intermediate 💼 Corporate / Business

Definition

Premium, high-touch service typically reserved for important clients, as if your company is a fancy butler. Everyone else gets the regular gloves, or no gloves at all.

Example Usage

Our enterprise clients get white glove onboarding, which means someone actually answers their emails.

Origin

From early 20th century service industry, referring to formal gloved service

Fun Fact

White glove service costs 10x more to deliver but can be charged at 100x more, making it beloved by sales teams everywhere.

Source: Customer service terminology

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