whisper listing

Advanced 🏠 Real Estate

Definition

An even more secretive version of a pocket listing, shared only with a select few high-net-worth clients. It's so exclusive that talking about it too loudly could violate the whole point.

Example Usage

My client has a whisper listing in Malibu—I can't even tell you the address without an NDA and proof of funds.

Origin

Emerged in luxury real estate circles in the 2000s, terminology borrowed from 'whisper campaigns' in politics

Fun Fact

Some whisper listings never get formally listed anywhere, selling through pure word-of-mouth among ultra-wealthy buyers and their representatives.

Source: Luxury real estate insider terminology

Related Terms

Translate This Term

See “whisper listing” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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