Definition

When content spreads across the internet faster than a rumor in a high school cafeteria. Every marketer wants their content to go viral, despite the fact that you can't plan virality any more than you can plan to be struck by lightning while winning the lottery.

Example Usage

"The client wants us to make a viral video. Sure thing, let me just press the go viral button that definitely exists on my keyboard."

Related Terms

Intermediate

Persona

A fictional character representing your ideal customer, complete with a stock photo name and backstory more detailed than most Netflix characters. Marketing teams create them to feel like they understand their audience, then ignore them completely when making actual decisions.

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responsive display ad

Adaptive advertisements that automatically adjust size, format, and appearance to fit available ad spaces, using machine learning to optimize combinations. Google's way of saying 'just give us assets and we'll figure it out.'

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lifestyle shot

Product photography featuring humans using the item in aspirational contexts rather than sterile white backgrounds. Because apparently customers can't envision themselves without staged authenticity.

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keyword stuffing

The now-penalized practice of cramming as many keywords as possible into content to manipulate search rankings, reflecting the quaint era when search engines were dumber than a bag of hammers. A relic of SEO's wild west days that occasionally still appears in content written by people who stopped learning in 2006.

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Beginner

marketing automation

Software that automates repetitive marketing tasks like email campaigns, social posting, and lead nurturing, freeing marketers to focus on strategy—or more realistically, to set up even more automated campaigns. The robot uprising, but for email.

📣 Marketing / Advertising
Intermediate

brand architecture

The organizational structure of a company's brands, products, and services—whether they're independent siblings, a parent-child hierarchy, or one big happy endorsed family. It's the family tree that determines who gets what inheritance.

📣 Marketing / Advertising

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See “Viral” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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Intermediate

Comparable

A nearby property that supposedly proves your house is worth what someone says it is, despite having completely differen...