Definition
In marketing and analytics, the act of using data to craft a persuasive narrative that proves your point (whether the data fully supports it or not). It's the art of selective truth-telling with charts that make up the story you want to tell.
Example Usage
The analyst was telling a story with those bar graphs—technically accurate but carefully chosen to suggest the campaign was more successful than it actually was.
Source: Common industry terminology
Related Terms
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See “telling” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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