sentiment analysis

Definition

Using natural language processing to determine whether customer feedback, social mentions, or reviews express positive, negative, or neutral opinions about your brand. It's teaching computers to detect sarcasm, which goes about as well as you'd expect.

Example Usage

Our sentiment analysis flagged 'just great' as positive, completely missing the sarcasm from customers who waited three hours for support.

Origin

Computational linguistics and AI research from the early 2000s

Fun Fact

Sentiment analysis algorithms famously struggle with sarcasm, irony, and context, which is why they classified 'This product is sick!' as negative feedback about illness rather than positive slang.

Source: Marketing analytics and computational linguistics

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