Definition

Buying all available ad placements across a platform or time period to dominate visibility and prevent competitor messaging. Subtle as a highway billboard collision.

Example Usage

We're roadblocking YouTube's homepage for 24 hours during our product launch because subtlety is for brands with small budgets.

Origin

Broadcast advertising terminology from the 1960s when advertisers would buy all spots during a program

Fun Fact

A 24-hour YouTube homepage roadblock can cost $500,000-$2 million depending on targeting and timing.

Source: Media buying and digital advertising terminology

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See “roadblock” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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