Definition
The percentage of first-year students who return for their second year, serving as a key metric of institutional success or, more honestly, how well a school prevents freshmen from realizing they made a mistake. Administrators obsess over it; marketing departments inflate it.
Example Usage
Our retention rate dropped to 72% after the university cut mental health services and raised tuition by 8%—shocking nobody.
Origin
Became a standard metric in higher education assessment in the 1980s with increased accountability pressures
Fun Fact
Elite universities boast 98% retention rates, while less-selective institutions often struggle to keep even 60% of students, revealing how much 'fit' correlates with family income.
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