retargeting pixel

Definition

A snippet of code that tracks website visitors so you can haunt them with ads across the internet. The technology that makes people think you're literally reading their minds.

Example Usage

We placed a retargeting pixel on our product pages, so now those abandoned carts will follow users around the web like a guilt-inducing ghost.

Origin

Developed alongside cookie-based tracking technology in the mid-2000s

Fun Fact

The average website has 10-20 tracking pixels from various platforms, creating a surveillance economy that would make Orwell update his estimates.

Source: Digital advertising technology and tracking terminology

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