Retargeting

Definition

The internet's way of following you around like a persistent salesperson after you looked at one pair of shoes for three seconds. You'll see ads for those shoes on every website for the next six months, long after you've already bought them from a competitor.

Example Usage

"Thanks to retargeting, I looked at a couch once and now every website thinks I'm starting a furniture collection."

Related Terms

Beginner

segment

A fancy word for 'slice' that marketers use to sound more professional when dividing customers into groups. Whether it's a pie chart section, a customer demographic, or a portion of your total addressable market, segments make everything feel quantifiable and strategic. It's basically the business world's way of saying 'let's break this down.'

📣 Marketing / Advertising

Advanced

supply-side platform

Technology that enables publishers to automatically sell their ad inventory to the highest bidder across multiple demand sources. The yang to the demand-side platform's yin, or more accurately, the auctioneer to the DSP's buyer.

📣 Marketing / Advertising

Advanced

boomerang effect

When a marketing message achieves the exact opposite of its intended effect, causing the audience to reject the brand or idea being promoted. The marketing version of telling someone not to think about pink elephants.

📣 Marketing / Advertising

Intermediate

ownable

A brand attribute, message, or positioning unique enough that competitors can't easily copy it. The marketing equivalent of a defensible moat, but made of adjectives.

📣 Marketing / Advertising

Intermediate

brand architecture

The organizational structure of a company's brands, products, and services—whether they're independent siblings, a parent-child hierarchy, or one big happy endorsed family. It's the family tree that determines who gets what inheritance.

📣 Marketing / Advertising

Advanced

influencer whitelisting

When influencers grant brands permission to run ads from the influencer's social media account, combining organic authenticity with paid promotion's targeting and scale. It's puppet mastery with consent.

📣 Marketing / Advertising

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Natural machine word

A computer science term referring to the native data size that a processor architecture handles most efficiently, which ...