redirection

Intermediate 💻 Tech / IT

Definition

The automated sleight of hand that whisks users from one URL to another without asking permission, like a digital bouncer ushering you from the wrong door to the right one. Essential for website migrations, fixing broken links, or sneakily sending traffic where marketers actually want it to go. The 301 redirect is permanent; the 302 is temporary—a distinction that matters deeply to SEO experts and absolutely nobody else.

Example Usage

The marketing team set up a redirection from the old product page to the new landing page to preserve search rankings.

Source: Web development terminology

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