qualified pipeline

Definition

Potential customers or deals that have been vetted and meet specific criteria, as opposed to raw leads. It's the difference between people who downloaded your whitepaper and people actually evaluating a purchase.

Example Usage

We have 500 leads but only 40 in qualified pipeline, meaning most downloads were just students and competitors doing research.

Origin

Standard B2B sales terminology adopted by growth-stage startups

Fun Fact

Founders often confuse total leads with qualified pipeline when pitching investors, leading to awkward questions about conversion assumptions.

Source: Sales and business development terminology

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down round protection

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recycle provision

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co-sale rights

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graduation round

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