Definition
The art of making something or someone appear more important and valuable through strategic noise-making and information dissemination. In corporate contexts, it's the carrot dangled before ambitious employees, promising more money and responsibility (emphasis on responsibility). In marketing, it's the carefully orchestrated campaign to convince people they desperately need what you're selling.
Example Usage
Janet finally got her promotion to Senior Vice President of Synergistic Solutions, which came with a new title, 10% raise, and 40% more meetings.
Source: Common business terminology
Related Terms
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See “promotion” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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