Definition

A problem that a customer or employee has, rebranded as something clinical so you can charge money to fix it. Every pain point is someone's job security -- if the pain goes away, so does the consulting contract.

Example Usage

"What are your biggest pain points?" asked the consultant, notepad ready, already calculating how many billable hours each pain point was worth.

Related Terms

Beginner

earned media

Publicity gained through promotional efforts other than paid advertising, like press coverage, social shares, or word-of-mouth. It's called 'earned' because you can't buy it—you have to trick journalists into caring about your product launch.

📣 Marketing / Advertising
Intermediate

bidding

In digital advertising, the competitive auction process where advertisers throw money at platforms like Google and Facebook for the privilege of showing their ads to eyeballs. It's capitalism at its most caffeinated, with algorithms determining in milliseconds who pays what for each ad impression. The highest bidder usually wins, unless the platform's complex quality score decides otherwise—because even ad auctions need participation trophies.

📣 Marketing / Advertising
Beginner

brand voice

The distinctive personality and emotional tone a brand uses in all communications, from tweets to customer service emails. It's what makes Wendy's roast people on Twitter while your bank sounds like a lawyer wrote everything—which they probably did.

📣 Marketing / Advertising
Intermediate

Organic Reach

The number of people who see your content without you paying for it, a number that social media platforms have been slowly suffocating to death for years. It's like a restaurant that keeps shrinking portion sizes until you're forced to order extra sides.

📣 Marketing / Advertising
Intermediate

email deliverability

The likelihood that your carefully crafted email actually reaches the inbox instead of being banished to spam purgatory by overzealous filters. It's a constant battle against algorithms that assume all marketing emails are basically viruses in disguise.

📣 Marketing / Advertising
Beginner

committee

A formal group of people appointed to accomplish a specific task, investigate an issue, or make decisions, typically through the most inefficient process possible. These organizational constructs are where action items go to die and meetings multiply like rabbits, operating under the principle that no one person should be held accountable when a group can share the blame. The corporate world's favorite way to look busy while avoiding actual decisions.

💼 Corporate / Business

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Intermediate

kingmaker

A person or group with enough influence to determine who wins office without holding the position themselves. They wield...