Definition

In marketing, a magical word that justifies charging triple the price for produce that bugs have nibbled on. Organic growth or reach means you didn't pay for it directly, making it the social media equivalent of 'all-natural' or 'chemical-free.' When used in digital marketing, it means your content succeeded without ad spend, which is about as rare as finding actual organic products in a regular supermarket.

Example Usage

The post went viral through organic reach, meaning they got lucky and didn't have to explain the ad budget to their boss.

Source: Marketing and food industry terminology

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See “organic” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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incept

To begin or initiate something, or in the rarefied world of British universities, to formally commence a Master of Arts ...