network effects

Intermediate πŸš€ Startup / VC

Definition

The magical property where your product becomes more valuable as more people use itβ€”or what every social startup claims to have despite zero evidence. True network effects are rarer than honest user growth numbers.

Example Usage

We have strong network effects because users can invite friends, which is definitely not just basic referral functionality that literally every app has.

Origin

Economics terminology from Metcalfe's Law about telecommunications networks

Fun Fact

Facebook has genuine network effects; your meditation app with a friend leaderboard does not, despite what your Series A deck claims.

Source: Economics and technology platform business models

Related Terms

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