Definition

Marketing Qualified Lead—a prospect deemed worthy of sales attention based on arbitrary criteria marketing invented to prove they're doing their job. May or may not actually want to buy anything.

Example Usage

We generated 500 MQLs last month, though sales claims 490 were tire-kickers who downloaded a free ebook.

Origin

B2B marketing and sales alignment frameworks, 2000s

Source: B2B marketing and sales operations terminology

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