Definition

Numbers used to prove you're succeeding, chosen specifically because they're going up. Rarely represent what actually matters.

Example Usage

Our metrics show we're reaching more people, even though engagement is down.

Source: Business analytics terminology

Related Terms

Advanced

burning platform

A crisis so urgent it forces immediate change, inspired by an oil rig disaster where workers chose to jump into freezing water rather than burn—cheerful stuff for Monday morning all-hands meetings.

💼 Corporate / Business
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organisms

Living entities (or by extension, complex systems) with interconnected parts that behave as a unified whole; corporate speak for 'this organization is alive and evolving, stop trying to control every cell.'

💼 Corporate / Business
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originality

The quality of being novel, fresh, or unprecedented; creative work that isn't derivative or imitative of existing ideas or styles.

💼 Corporate / Business
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reports

Formalized documentation of events, findings, or performance metrics presented to stakeholders—basically the paper trail that proves you actually did something. Can also mean the explosive sound a weapon makes, but that's a different kind of attention-grabbing.

💼 Corporate / Business
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counterpart

Your mirror image in an alternate dimension, or more practically, the matching piece that complements you. Used extensively in business to describe the person you negotiate with across the table.

💼 Corporate / Business
Intermediate

networks

A deliberately constructed ecosystem of humans (and bots pretending to be humans) connected for mutual benefit, information sharing, or the illusion of being important. Networks are where deals happen, intel spreads, and people spend four hours a week pretending they're 'just checking in' with their contacts.

💼 Corporate / Business

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