Definition

The magical percentage retailers add to their costs to create what they optimistically call a "selling price," essentially the difference between what they paid and what they're convinced you'll pay. In tech, it's the invisible code that tells computers how to format text without making it look like a ransom note. Both definitions involve making something look more expensive or prettier than it actually is.

Example Usage

The boutique's 300% markup meant that $5 t-shirt from the factory was now a $20 'curated fashion piece.'

Source: Common business and tech terminology

Related Terms

Intermediate

debit

An accounting entry that increases assets or decreases liabilities in the left column of the ledger, or in normal-person terms, money leaving your bank account. It's the financial industry's fancy word for "subtraction" that confuses everyone because in banking, a debit increases your account from the bank's perspective but decreases it from yours. The reason accountants have job security is explaining why debits aren't always subtractions.

💰 Finance / Accounting
Advanced

transfer pricing

The prices charged between subsidiaries of the same multinational corporation for goods or services, theoretically based on arm's-length principles but conveniently used to shift profits to low-tax jurisdictions. Tax authorities are not amused.

💰 Finance / Accounting
Advanced

Crossborder Intercompany

Transactions between related entities in different countries, creating a transfer pricing nightmare and tax optimization opportunity. It's where legitimate business meets aggressive tax planning, separated by a very fine line.

💰 Finance / Accounting
Intermediate

treasury stock

Shares that a company has issued and later repurchased, sitting in corporate limbo—not quite cancelled but no longer outstanding. The equity equivalent of taking back your gift because the recipient didn't appreciate it enough.

💰 Finance / Accounting
Intermediate

diligence

In business and legal contexts, the thorough investigation and analysis conducted before making a decision or completing a transaction. Due diligence is the corporate equivalent of looking before you leap, except you're also hiring consultants to examine the depth, temperature, and legal ownership of the water below. Skip this step and you might acquire a company that's actually three lawsuits in a trench coat.

💰 Finance / Accounting
Beginner

tax

Money the government extracts from your paycheck for the privilege of living in a civilized society with roads, schools, and bureaucrats. Beyond the transaction fees you pay for specific services, it's the general admission ticket to citizenship. Can also mean any burdensome demand, like when your boss taxes your patience with another Monday meeting.

💰 Finance / Accounting

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