Definition

The art of convincing people they need things they didn't know existed, using a combination of psychology, data analytics, and attractive people in stock photos. It's where companies spend vast sums to create "brand awareness" while claiming every campaign was a massive success. The department that everyone else in the company thinks has the most fun while actually drowning in spreadsheets.

Example Usage

Marketing launched a campaign that went viral for all the wrong reasons, which they're now calling 'disruptive brand positioning.'

Source: Business terminology via Dictionary definitions

Related Terms

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split testing

The practice of comparing two versions of marketing content by showing each to separate audience segments to determine which performs better. It's the scientific method applied to banner ads and subject lines.

📣 Marketing / Advertising
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cost per click

The amount you pay each time someone clicks your ad, turning every click into a tiny financial transaction and every misclick into a personal tragedy. It's performance-based pricing that makes you pray for high intent and curse fat-fingered mobile users.

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burst campaign

A concentrated marketing blitz over a short period, flooding channels with messaging like a promotional tsunami. The opposite of always-on, favored by those with seasonal products or limited budgets.

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Intermediate

whale hunting

Targeting extremely high-value enterprise clients that could transform your business with a single deal. The Moby Dick approach to sales, obsession included.

📣 Marketing / Advertising
Beginner

brand

The carefully crafted identity and perception of a company, product, or person that marketing teams obsess over and consumers either love or completely ignore. A brand is more than just a logo—it's the entire emotional experience and associations people have with your business, from Apple's minimalist elegance to that local pizza place with the angry owner. It's what makes people pay $200 for sneakers that cost $20 to manufacture.

📣 Marketing / Advertising
Intermediate

retargeting pixel

A snippet of code that tracks website visitors so you can haunt them with ads across the internet. The technology that makes people think you're literally reading their minds.

📣 Marketing / Advertising

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