mad lib copy

Definition

Templated marketing content where only names, numbers, or minor details change between versions. The literary equivalent of mail merge, and just as soulless.

Example Usage

Our personalization engine generates mad lib copy inserting customer names into 47 email variations that all say basically nothing.

Origin

Named after the word game, adopted by marketers in the 2000s with marketing automation growth

Fun Fact

Recipients spot mad lib copy within 2 seconds on average, immediately destroying any illusion of personalization.

Source: Email marketing and copywriting slang

Related Terms

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affiliate marketing

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ROI

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pay-per-click

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funnel

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📣 Marketing / Advertising

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