Definition
A personal note from buyers to sellers describing their emotional connection to the property and how they'll cherish it forever. They're increasingly discouraged or banned due to fair housing concerns, but still occasionally work to sway sentimental sellers.
Example Usage
Against my agent's advice, I wrote a love letter about raising my kids in that backyard—and apparently it beat out two higher offers from investors.
Origin
Real estate transaction practice from the early 2000s
Fun Fact
NAR now discourages love letters because they can introduce unconscious bias about buyers' race, religion, or family status—making these emotional pleas potential fair housing violations.
Source: Real estate sales and negotiation terminology
Related Terms
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See “love letter” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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