linkage

Definition

A fancy corporate term for 'connection' that makes simple relationships sound more impressive in strategy presentations and consultant reports. It refers to how different things—processes, systems, incentives, or metrics—are mechanically or conceptually connected to produce outcomes, usually in ways that require extensive PowerPoint diagrams to explain. In executive meetings, establishing linkage between your project and revenue somehow makes budget requests more persuasive.

Example Usage

The consultant spent 40 slides explaining the linkage between employee engagement scores and customer satisfaction, which could have been summarized as 'happy workers = happy customers.'

Source: Business and management terminology

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