Definition
Aggressively pursuing market share and user growth at the expense of profitability or unit economics, betting that dominance now will create a moat later. It's monopoly thinking fueled by venture capital.
Example Usage
Uber's global land grab strategy prioritized capturing cities before competitors, even when rides were subsidized below cost.
Origin
Borrowed from literal territorial expansion, became VC jargon during the internet boom
Fun Fact
Land grab strategies only work in winner-take-most markets; in fragmented industries, they just burn investor money.
Source: Growth strategy and market expansion terminology
Related Terms
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See “land grab” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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