impetus

Definition

The driving force or stimulus that gets something moving, whether it's a business initiative, social movement, or your motivation to finally start that side project. In startup land, it's whatever convinces founders they can disrupt an industry, usually a personal pain point or too much coffee. Think of it as the corporate equivalent of "what sparked this terrible/brilliant idea?"

Example Usage

The impetus for our pivot was realizing that nobody actually wanted another social media app for sharing photos of their lunch.

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