Definition
A campaign's field operation focused on direct voter contact, volunteer organization, and turnout infrastructure. Democracy's door-to-door sales model.
Example Usage
Her superior ground game delivered victory, with volunteers knocking on 50,000 doors in the campaign's final weekend.
Origin
From football terminology distinguishing rushing offense from passing game, adopted into campaign strategy by the 1980s-90s
Fun Fact
Barack Obama's 2008 ground game became the gold standard, combining traditional field organizing with data analytics and technology.
Source: Campaign strategy terminology
Related Terms
Translate This Term
See “ground game” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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