Engagement Metrics

Intermediate 📣 Marketing / Advertising

Definition

Numbers that prove your content is interesting, even if 10 angry comments count the same as 10 loving ones.

Example Usage

Our engagement metrics show a 45% increase in likes and comments on Instagram this quarter.

Source: Digital marketing terminology

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Lead Generation

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Cost Per Action (CPA)

The cost of acquiring a specific user action—whether purchase, signup, or download—paying only when people actually do something.

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dealer tier

A cooperative advertising arrangement where manufacturers support local dealer advertising efforts with funding and creative assets. The automotive industry's way of saying 'please don't make terrible ads with our logo.'

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ego bait

Content created specifically to flatter influential people or brands in hopes they'll share it with their audiences. Shameless flattery disguised as journalism or analysis.

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Viral Marketing

A marketing strategy that encourages rapid, organic sharing of content so it spreads exponentially. It's the lottery ticket of marketing—everyone dreams of it, few win.

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geo-fencing

Creating a virtual perimeter around a physical location to trigger targeted ads or notifications when people enter the area. Digital stalking made respectable through technology.

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