Definition
A company's reputation as a workplace and the value proposition it offers to employees. The carefully curated Instagram version of your company that bears little resemblance to actual office life.
Example Usage
Our employer brand emphasizes work-life balance, which is why we only post photos of the office yoga class, not the 9 PM Slack messages.
Origin
Term coined in the 1990s, gained prominence in the 2000s with social media
Fun Fact
Companies with strong employer brands reduce cost-per-hire by up to 50% because candidates actually want to work there.
Source: Recruiting marketing and talent acquisition terminology
Related Terms
Translate This Term
See “employer brand” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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