Definition
The unique set of benefits and experiences an employer offers in return for the skills and experience an employee brings. It's a marketing pitch, but for jobs instead of products.
Example Usage
Our employee value proposition emphasizes 'unlimited growth potential,' which means we'll keep promoting you without raising your salary.
Origin
Adapted from consumer marketing's value proposition in the late 1990s
Fun Fact
Despite elaborate EVPs, most employees choose jobs based on the same boring factors: salary, location, and not hating their boss.
Source: Talent management and employer branding frameworks
Related Terms
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See “employee value proposition” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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