Definition
Days On Market—the number of calendar days a listing has been active, serving as a digital scarlet letter that either signals a property is priced wrong or has bodies buried in the backyard. The higher the number, the more desperate everyone becomes.
Example Usage
At 127 DOM, we need to either drop the price or start offering a free car with purchase—this listing is getting stale.
Origin
MLS (Multiple Listing Service) terminology, became standardized in the 1990s
Fun Fact
Some sneaky agents will pull a listing and relist it to reset the DOM counter, a practice known as 'refreshing' that makes data analysts twitch.
Source: Multiple Listing Service and real estate marketing terminology
Related Terms
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See “DOM” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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