dealer tier

Definition

A cooperative advertising arrangement where manufacturers support local dealer advertising efforts with funding and creative assets. The automotive industry's way of saying 'please don't make terrible ads with our logo.'

Example Usage

Corporate approved dealer tier materials for Q4, but half our franchisees will still use clip art and Comic Sans anyway.

Origin

Evolved from automotive industry co-op advertising programs in the mid-20th century

Fun Fact

Dealer tier advertising accounts for billions annually in the automotive sector, often with manufacturers covering 50-100% of approved ad costs.

Source: Automotive and franchise marketing terminology

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