customer data platform

Definition

Software that aggregates customer data from multiple sources into unified profiles, creating a single source of truth about who bought what when. Abbreviated as CDP, or 'the system that knows you better than your therapist.'

Example Usage

Our CDP finally unified online and in-store purchase data, revealing that our 'digital-first' customers were also our biggest retail spenders.

Origin

Marketing technology category coined around 2013, gained prominence in the 2010s

Fun Fact

The CDP market is expected to reach $10 billion by 2025, because apparently having five disconnected databases wasn't enough of a data governance nightmare.

Source: Marketing technology industry terminology

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