Definition

For example, a CSM may look for potential customer issues and rectify them instead of reacting to them as they emerge (like a customer service representative). Other things a CSM may do include advocating for customers to ensure they feel valued, helping them see the value of the business' services, products, etc., and keeping them engaged to avoid losing them.

Origin

slang.net

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Intermediate

lobbied

The past-tense action of attempting to influence politicians or decision-makers, usually on behalf of special interests ...