Definition

Business-to-Robot, the emerging field of companies selling products and services directly to AI agents and automated systems rather than humans. Because why market to carbon-based life forms when silicon is more profitable?

Example Usage

Our ButR strategy focuses on APIs that AI assistants can access without human intervention.

Origin

Emerged in early 2020s with the rise of AI agents and automation

Fun Fact

Some analysts predict ButR will exceed B2C revenue in certain sectors by 2030 as AI agents handle more purchasing decisions.

Source: Emerging business model and digital commerce terminology

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