business as usual

Beginner 💼 Corporate / Business

Definition

Normal operations continuing despite chaos, crisis, or the fact that nothing about the current situation is remotely usual.

Example Usage

Even though half the team quit and our servers are on fire, management expects business as usual.

Origin

British commercial phrase from the late 19th century, often displayed on shop windows during World War I

Fun Fact

Winston Churchill mocked the phrase 'business as usual' during WWI, saying it showed lack of imagination—corporate leaders clearly didn't get the memo.

Source: Traditional business operations terminology

Related Terms

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