brainstorming

Definition

A group creativity session where everyone throws ideas at the wall to see what sticks, usually involving whiteboards and someone saying 'there are no bad ideas' right before judging all the ideas. It's the corporate world's favorite way to democratize innovation while often producing committee-designed camels. When it works, it's brilliant; when it doesn't, it's just a really expensive meeting.

Example Usage

The marketing team spent three hours brainstorming campaign concepts, filling twelve whiteboards before finally settling on the intern's Instagram suggestion.

Source: Common business terminology

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