Definition
Building a company using nothing but your own savings, credit cards, and an alarming tolerance for ramen noodles. It's the startup equivalent of performing surgery on yourself -- theoretically possible, but everyone watching is deeply uncomfortable.
Example Usage
"We're bootstrapping our company, which is a dignified way of saying I remortgaged my house to build an app that rates different types of toast."
Related Terms
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See “Bootstrapping” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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