A/B Testing

Intermediate 📣 Marketing / Advertising

Definition

The scientific method of showing two versions of something to see which one sucks less. It's like asking your mom and your friend which outfit looks better, except with statistically significant sample sizes and far less emotional damage.

Example Usage

"We A/B tested the landing page and discovered that Version B converted 12% better, which means Version A wasted three weeks of my life."

Related Terms

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split testing

The practice of comparing two versions of marketing content by showing each to separate audience segments to determine which performs better. It's the scientific method applied to banner ads and subject lines.

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Advanced

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A cooperative advertising arrangement where manufacturers support local dealer advertising efforts with funding and creative assets. The automotive industry's way of saying 'please don't make terrible ads with our logo.'

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product feed

Structured data file containing your product catalog information that feeds into shopping platforms and dynamic ads. The spreadsheet that launches a thousand SKUs into the digital marketplace, assuming you formatted everything correctly.

📣 Marketing / Advertising

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